PRIVACY POLICY
Privacy Policy
This Privacy Policy explains how Safa Merwa Publishing collects, uses, stores, shares, and protects your personal information when you visit our website, purchase our products, download our resources, subscribe to our emails, contact us, or interact with our content.
We care about your privacy and aim to handle your personal information with care, transparency, and respect. By using this website, you agree to the terms of this Privacy Policy.
This Privacy Policy is provided for general information and transparency. It is not legal advice. If you need legal guidance for your specific situation, please consult a qualified legal professional.
1. Who We Are
This website is operated by Safa Merwa Publishing, a faith-led publishing and resource brand creating books, journals, workbooks, printables, digital resources, and educational content for Muslim mothers, children, families, and women building purposeful lives.
For the purposes of this Privacy Policy, “we”, “us”, and “our” refer to Safa Merwa Publishing.
If you have any questions about this Privacy Policy or how your personal data is handled, you can contact us at:
Email: hello@safiaolads.com
2. Information We May Collect
We may collect personal information that you choose to provide to us, as well as certain information collected automatically when you use our website.
The information we may collect includes:
- Your name
- Your email address
- Your billing or delivery details, where needed for an order
- Your phone number, if you choose to provide it
- Messages you send through our contact forms
- Information connected to purchases, downloads, enquiries, or subscriptions
- Technical information such as IP address, browser type, device type, pages visited, and website usage data
- Marketing preferences, such as whether you have subscribed to our email list
We only aim to collect information that is necessary for the purpose it is being collected for.
3. How We Collect Your Information
We may collect your information when you:
- Visit our website
- Fill in a contact form
- Subscribe to our newsletter or email list
- Download a free resource or printable
- Purchase a product, book, workbook, journal, course, or digital download
- Leave a review, testimonial, or comment
- Contact us by email or through social media
- Interact with third-party tools or platforms connected to our website
Some information may also be collected automatically through cookies, analytics tools, security tools, payment processors, email platforms, or website plugins.
4. How We Use Your Information
We may use your personal information to:
- Provide access to our website, resources, and services
- Process orders, payments, downloads, or customer enquiries
- Send free resources, printables, emails, updates, or newsletters you have requested
- Respond to your questions, messages, or support requests
- Improve our website, products, resources, and customer experience
- Understand which content, resources, or products are helpful to our audience
- Send relevant marketing emails if you have opted in
- Protect our website from spam, fraud, misuse, or security risks
- Meet legal, tax, accounting, or regulatory obligations
We do not sell your personal information.
5. Lawful Basis for Using Your Information
Under UK data protection law, we need a lawful basis to use your personal information. Depending on how you interact with us, we may rely on one or more of the following lawful bases:
- Consent — for example, when you subscribe to our newsletter or choose to receive marketing emails.
- Contract — for example, when we need your information to process an order, deliver a product, or provide a digital download.
- Legal obligation — for example, when we need to keep records for tax, accounting, or legal purposes.
- Legitimate interests — for example, to improve our website, respond to enquiries, prevent fraud, protect our website, or understand how visitors use our content.
We aim to use your information only where it is necessary, fair, and reasonable to do so.
6. Email Marketing and Newsletters
If you choose to subscribe to our email list, download a free resource, or sign up for updates, we may use your name and email address to send you emails about Safa Merwa Publishing resources, new products, blog posts, offers, reminders, and faith-led encouragement.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at hello@safiaolads.com.
We will not add you to our marketing email list unless you have chosen to sign up or given permission where required.
7. Orders, Payments and Purchases
If you purchase from us, we may collect information needed to process your order, such as your name, email address, billing details, delivery details, order information, and payment-related information.
Payments may be processed by third-party providers such as Stripe, PayPal, WooCommerce, Etsy, Amazon, Gelato, or other payment and marketplace platforms. We do not usually store full payment card details directly on our website.
Third-party payment providers may process your information according to their own privacy policies and terms.
8. Cookies and Website Tracking
Our website may use cookies and similar technologies to help the website function properly, improve your browsing experience, understand website traffic, remember preferences, support security, and measure the effectiveness of our content or marketing.
Cookies may be set by our website or by third-party tools such as analytics services, payment processors, email platforms, embedded content, security plugins, or social media platforms.
You can usually control cookies through your browser settings. Please note that disabling some cookies may affect how the website functions.
If we use a separate Cookie Policy or cookie banner, please refer to that for more detailed information about the cookies used on this website.
9. Analytics and Website Improvement
We may use analytics tools to understand how visitors use our website, which pages are visited, how users find our content, and how we can improve our website experience.
Analytics information may include technical details such as your device type, browser type, general location, pages visited, referral source, and time spent on the website. This information is generally used in an aggregated or analytical way.
10. Contact Forms and Enquiries
If you contact us through a form, email, or social media, we may collect the information you provide so that we can respond to your enquiry and keep a record of the conversation where needed.
Please avoid sending sensitive personal information through contact forms unless it is necessary for your enquiry.
11. Comments, Reviews and Testimonials
If you leave a comment, review, testimonial, or feedback, we may collect the information you provide, such as your name, comment, rating, and any other details submitted.
We may display testimonials, reviews, or feedback on our website, product pages, sales pages, or marketing materials. We will aim to use your first name or an appropriate display name unless you have given permission for fuller details to be shown.
12. Children’s Privacy
Safa Merwa Publishing creates resources for children, but our website, purchases, downloads, email subscriptions, and contact forms are intended to be used by adults, parents, guardians, or caregivers.
We do not knowingly collect personal information directly from children. If you believe a child has provided personal information to us without appropriate permission, please contact us so we can review and delete the information where appropriate.
13. Sharing Your Information
We may share your personal information with trusted third parties where necessary to operate our website, provide our products, process payments, deliver emails, manage orders, protect the website, or comply with legal obligations.
These may include:
- Website hosting providers
- Payment processors
- Email marketing platforms
- E-commerce platforms
- Print-on-demand or fulfilment providers
- Analytics providers
- Security and spam protection services
- Professional advisers, such as accountants or legal advisers
- Government, tax, regulatory, or legal authorities where required
We do not sell your personal information to advertisers or third parties.
14. Third-Party Platforms
Some of our products, resources, content, or services may be provided through third-party platforms such as Amazon, Etsy, Gelato, Stripe, PayPal, WooCommerce, Mailchimp, Google, Meta, Pinterest, YouTube, or other external providers.
When you interact with a third-party platform, that platform may collect and use your personal information according to its own privacy policy and terms. We are not responsible for the privacy practices, policies, or security of external websites or services.
15. International Transfers
Some third-party providers we use may store or process personal information outside the United Kingdom. Where this happens, we aim to use reputable providers and appropriate safeguards where required by applicable data protection law.
16. How Long We Keep Your Information
We only keep your personal information for as long as necessary for the purpose it was collected, including for legal, accounting, tax, customer support, record-keeping, or business purposes.
For example:
- Order records may be kept for accounting and tax purposes.
- Email subscriber information is kept until you unsubscribe or request deletion, unless we need to keep limited records for legal or compliance reasons.
- Contact form messages may be kept for as long as needed to respond to your enquiry and maintain appropriate records.
- Analytics data may be retained according to the settings of the analytics provider we use.
17. How We Protect Your Information
We aim to take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no website, email system, online platform, or digital storage method can be guaranteed to be completely secure. You use this website and provide information at your own discretion.
18. Your Rights
Depending on your location and applicable law, you may have rights in relation to your personal information. These may include the right to:
- Access the personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your information in certain circumstances
- Ask us to restrict how we use your information
- Object to certain uses of your information
- Withdraw consent where we rely on consent
- Ask for a copy of your information in a portable format, where applicable
- Complain to the UK Information Commissioner’s Office if you are unhappy with how your data is handled
To make a privacy-related request, please contact us at hello@safiaolads.com.
19. Complaints
If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.
If you are based in the UK and remain unhappy, you can contact the Information Commissioner’s Office, the UK data protection regulator.
20. Links to Other Websites
Our website may contain links to other websites, platforms, shops, articles, tools, videos, or resources. We are not responsible for the privacy practices, content, policies, or security of external websites.
Please review the privacy policies of any external websites you visit.
21. Useful Links
To understand how Safa Merwa Publishing handles website use, purchases, support, and legal information, please also read our
Terms and Conditions,
Refund Policy,
Disclaimer, and
Contact page.
You may also wish to review privacy or legal information from relevant third-party platforms, such as
Amazon Privacy Notice,
Etsy Privacy Policy,
Gelato Privacy Policy, and
ICO guidance for the public.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, products, services, legal requirements, tools, or business practices.
Any updates will be posted on this page with the updated date. We encourage you to review this page from time to time.
23. Contact
If you have questions about this Privacy Policy or would like to make a privacy-related request, you can contact us at:
Email: hello@safiaolads.com
Last updated: 2026