![Screenshot_20220319-084344_WhatsApp[5005]](https://safiaolads.com/wp-content/uploads/elementor/thumbs/Screenshot_20220319-084344_WhatsApp5005-qfmuo02l6v3779hbjz13n6sos4p4n0he02yic037ig.jpg "Screenshot_20220319-084344_WhatsApp[5005]")
Hiya, I’m Safia 👋🏽
Founder of Safa Merwa
I'm a Muslim woman, a wife, a mother to four beautiful children, a full-time worker, and the woman behind Safa Merwa. I created this brand because I needed it myself — and now I want to share it with other sisters like me.
You see, I was doing all the things — praying, working, raising my kids, running the house, juggling my job, running an online business, trying to squeeze in Qur’an time when I could... but I still felt like I was falling short.
I love Allah. I wanted to get closer to Him.
But life kept getting in the way.
Salahs were always rushed.
My Qur’an memorisation always started and stopped.
I had the dunya — Alhamdulillah — but something felt incomplete.
Then one day, something clicked.
I realised that I don’t have to choose between dunya and deen.
I don’t have to wait for a quiet moment to worship.
I don’t have to press pause on my business or motherhood to connect with Allah.
My day-to-day life can be ibadah — when done with the right intention. 🤍
That was my lightbulb moment.
The shift from living on autopilot…
To living with purpose.
Helping Muslim women and online entrepreneurs show up, serve with sincerity, and get paid — in alignment with their values and purpose.
It’s a common myth that getting real results means doing everything perfectly — but simplicity, done right, is far more powerful.
Your voice, your message, your mission — Ready to share it with the world?
How I Serve Women Like Me
I help busy sisters just like you:
- ✅ Integrate faith into their daily routines
- ✅ Raise righteous children with intention
- ✅ Build and scale purposeful, profitable businesses
- ✅ Use their talents and time for both dunya and akhirah success
Through the Safa Merwa Collection, I create practical, faith-based tools and trainings — and I teach the powerful framework in my book:
“One Idea, One Method, Lasting Legacy”
It’s a system that shows Muslim women how to start with one useful idea and turn it into a purpose-driven business that aligns with their deen — without burnout or compromise.
It’s not about perfection — it’s about showing up with intention.
It’s about starting with the roots that sustain you.
Using this approach is exactly how I’ve supported sisters in aligning their business with their values, (and seeing purpose-driven results — alhamdulillah).
Not by copying what everyone else is doing — but by
helping my clients uncover the real needs in their space
and guiding them to serve with purpose, impact, and barakah.
Aside from helping clients, I’ve also been focused on creating faith-rooted resources, tools, and experiences, all with the goal
of supporting Muslim women in building purposeful businesses — ones that honour their values, protect their peace, and bring them closer to Allah, while also helping raise children who love their Deen.
What makes me different?
This isn’t just business — it’s your legacy, and I’m here to help you build it with faith and purpose.
- ✅ I don’t teach hustle — I teach structure.
- ✅ I don’t chase trends — I help you build a system.
- ✅ I’m not about hype — I’m about barakah.
Everything I teach is built on the exact framework I used to go from overwhelmed Muslim mum to founder of a growing, value-based brand that serves women just like you and me.
I didn’t just write a book — I built a business system from it.
And now, I help other women do the same — one book, one offer, one legacy at a time.
IF YOU’RE FRUSTRATED OR OVERWHELMED WITH YOUR CURRENT STRATEGIES YOU’RE NOT ALONE.
Let’s uncomplicate the process, and begin the journey from page #1,
FOR PURPOSEFUL PROFIT AND FULFILLING LIFE?
Learn More About How I Can Help…
I’m not just a business coach
As the founder of Safa Merwa, I support Muslim women who want to build businesses that align with their values.
I help you:
- Launch digital products rooted in Islam
- Build systems that create purposeful profit
- Design family-friendly businesses that honour your deen
I wrote One Idea, One Method, Lasting Legacy to give you a roadmap that’s simple, sustainable, and sincere.
You don’t need a huge following. You don’t need to have it all figured out. You just need one clear idea — and a method that keeps Allah at the centre of it all.
“This is not just business. This is ibadah.”
“Build what the world can’t take away”
“Verily, Allah does not let the reward of the doers of good go to waste.”
— Qur’an 9:120
“You are not behind — you’re being prepared”
“Be patient. Indeed, the promise of Allah is truth.”
— Qur’an 30:60
From One Sister to Another:
My Why
During lockdown, someone messaged me on LinkedIn and introduced me to online business. At the time, I was working as a radiographer — a job I truly love because it allows me to serve others. But something about creating something of my own, something lasting, sparked my curiosity.
I started learning, signed up to courses, and followed what the “experts” taught. I launched multiple businesses, trying to do it their way. But no matter how promising it seemed, something always felt off. Their methods didn’t reflect my values. They taught hustle, visibility, and pressure — but not sincerity, barakah, or Allah.
What I Believe
- ✅ Your home can be your headquarters
- ✅ Your everyday can be your ibadah
- ✅ Your business can be your sadaqah jariyah
This realisation changed everything for me. I didn’t want to build a business that forced me to choose between my faith and my success. I wanted both — with Allah at the centre.
So I created Safa Merwa — a place for Muslim women to build purposeful income without compromising their deen. A space to grow with structure, sincerity, and intention.
This Is Bigger Than Business
What I’ve learned is that when you lead with faith, your work becomes more than work — it becomes worship. Your business becomes part of your legacy. Your daily life becomes a source of reward.
This isn’t theory. I’ve lived it. The overwhelm, the doubt, the constant doing — and the peace that came when I slowed down and let intention lead.
You don’t need to do more. You just need to do what matters, with meaning.
Ready to Build Your Legacy?
If you’re ready to stop surviving and start building — with faith, clarity, and barakah — you’re in the right place.
Welcome to Safa Merwa.
Where your faith leads.
Where your work matters.
Where your legacy begins.
“Indeed, actions are judged by intentions.”
— Prophet Muhammad ﷺ (Bukhari & Muslim)